What Is The Value Of Your Time?
You know you need a website but you’re not sure whether to build it yourself or hire a professional. You vacillate between the two on the hour. There are many online website builders that make it look easy, but is that right for your website? Commercials come on TV that offer free websites – are those okay? Well, there are a lot of things to consider when you know you need a website but aren’t sure whether you should build it yourself or not. It’s important that your website shows your message about your boutique and who you are.
Are You a Website Designer?
This might seem like a silly question. But, if you’re not a website designer there are so many factors about website design that you probably aren’t aware of. Sure, some of the online builders produce what looks like a perfectly decent website, but is it really providing for you all that your website can be? How would you know since you’re not a website designer? Listen, I know not everyone is a web designer, but when you work with one you get their eyes on your project and you realize a lot about how people on the web search and view websites. That info could make you a lot more money than you would save by skipping on a professional.
There Is Skill Involved
Building websites is a very specific skill involving both artistic and technical skills. Website designers understand the difference between shared hosting, collocated hosting, and dedicated hosting, and what kind you need for your type of website. They also understand how the color wheel works and what will look best on different screens. In addition, they understand what search engine optimization is and what it means to your website’s success. They know how people approach a website and can help you put the most important elements on the front page.
Website Builders Aren’t That Great
With website builders you’re often stuck with their templates, and their idea of what makes a good website. They can be very limiting in terms of design as well as what you can put on the website. They have ultimate control and if you have a subject matter they don’t like, they will cancel you. I am sure that you don’t have a “bad” site, but just like with social media, you are working on their turf and you could have them close their doors without much notice. You only have control over your website if it’s on your paid hosting.
A lot of builders use something called “Flash,” but any website designer worth a grain of sand will tell you that you do not want a Flash website if you want your site to work well on mobile devices. The builders that claim to use HTML5 are still in their infancy and having issues. Many things are to be considered when developing your website. You might need a cart, a calendar, a place to upload photos and more. Can they shop on the website and see what’s new?
How Do You Make Your Money?
If you don’t make your money building websites, why spend time building a site when you can spend time making more money? The fact is it’s going to take you a lot longer to build a working website without the right skills than it will take someone who is experienced to do it. During the time you would have spent on the site, you can likely earn enough money to pay for the website. As they say, time is money. Spend yours wisely. You don’t cut your own hair, do you?
When you invest in a professional website designer, you’re going to get a lot for your money. You’re going to get a beautiful responsive website that works. You’re going to have peace of mind that if something goes wrong you can call on a professional. You’re going to have a secure website that doesn’t give away private client information.
Finally, do not ever use a free website builder and expect to be taken seriously in the business world. You need a real website with structure internally and externally that works. Depending on your skill level and how you earn your money, it’s probably going to be better for you to hire a professional. It’s like putting up a paper sign for your new shop instead of a large professional sign that is mounted on the building – which one is more visible? The professional is going to build you that sign.
What about you? Have you had a website built by a professional? What are the problems with it? I know people who get a website in wordpress are generally happy, but may not know how to work the back end and have to pay a designer over and over to fix things.