Wholesale Fashion Buyers

A place for boutique owners to learn and share!

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Social Media Kit For Store Boutique Owners


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Learning sociacover-photo-social-media-content-template-guidel media can be daunting!  But what if you had guidelines, templates and ideas galore!  This kit is special because it gives you all of that.  Included are:

1. Social Media Content Template Guide that walks you through all the information contained in the package.social-media-content-planner-sample-nov

2. Social Media Management Checklist and Brainstorming Guides – make your plan for how you are going to conquer social media and then brainstorm away.  You will have great goals which lead to great interaction on social media.

3. 7 Checklists for different networks – Facebook, Facebook Live, Twitter, Google+, LinkedIn, Instagram, Snapchat, and Pinterest.  From beginning (aka your profile) to end (posting and ads) you will know what to do to have a successful social media presence.

facebook-checklist-sample4. Social Media Content Planner – 14 months (Nov 2016 – Dec 2017) of daily ideas, posts, interactions and more to keep you engaged with your audience.

5. A visual guide for social media images and post guidelines for the social networks – wondering how long the video can be for instagram – it’s here! social-media-images-sample Much much more too.

6. Social media graphics and quotes – eye catching graphics for you to add your own text and branding to, 20 already done social media graphics, and 149 inspirational/motivational/success quotes to use in your posts.  Plus you get the .psd version of these files too.

7. To make you more efficient, we’ve included a hootsuite bulk scheduler tool that allows you to manage your social media accounts and save you time.

When you make the purchase, you get a download file with all product files included.  You immediately have access to your products files and can start right away.

All of this for the low price of $17.  Even if you only learn to leverage one social network you will make your money back quickly.


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Using Twitter For Your Boutique Effectively 

Using Twitter For Your Boutique EffectivelyWhy Worry About Twitter?

With over 554 million active Twitter users, and more than 58 million tweets going out each day, Twitter is an important component of all your social media marketing campaigns. But, with that many tweets going out each day, you need to learn to use Twitter effectively to make a difference.  Twitter is a lot of small conversations going on at once, and you are in a big room – but really you can only talk to those around you.

Know the Voice of Your Business

Every business has its own voice, even if you don’t know it yet. Is your business serious, funny, organized, or something else entirely? You can have several voices if you want for your business. Even if you use your company name as your handle, or let a person or persons be the voice for the name. People like hearing from and knowing real people. Let the profile explain the people behind the Twitter profile.  Just remember to be consistent with your brand.  Set up some guidelines clearly on how your account will be used.

Define Your Purpose

If you don’t understand why you’re on Twitter, it’s hard to develop good messages that resonate with your audience. What is the purpose of your business, and what is the purpose of your expansion to using Twitter? Do you want to drive traffic to your website? Do you want to communicate with your customers and fans? Remember that your purpose should take into consideration that social media is “social” and requires engagement. Don’t just go on Twitter and push people to your site. It won’t work.  You can work to inform people about trends in your industry, or just to make sure they know about sales in the store.  Either one is fine, you just have to choose one.

Develop Achievable Goals

As you work on the goals you want to achieve by using Twitter as another marketing channel, write them down. Look at Twitter statistics and research what other companies have accomplished using Twitter as a social media marketing channel. Then try to develop goals that you can reach considering the size and purpose of your own business.  Goals can be things like, number of retweets, social reach as defined by number of followers, or other things.  You can have a simple goal to start with that says that you will post 2-3 times per day.

Outsource Strategically

You can’t be everywhere at once; it’s true. You may need to consider outsourcing most of your Twitter marketing campaign. If you’re going to outsource, you need to pick people that you can trust. You need to select people who understand that social media is about engagement and who understand your business enough to truly engage with followers in a real way.  You can use your current employees to get you on the right path – they might know more about twitter than you realize.

Automate Carefully

There is a lot of technology out there to automate some of your Twitter experience. However, it’s important that you are very careful how and what you automate. Many people are turned off by some of the automation available. You need to understand and know your audience enough to know that they probably know automation when they see it. And remember, you can’t really automate engagement.  You can’t have a conversation when you are a computer, so go in and check your messages and retweets to be sure to thank people for them and respond to questions.  Do this daily at first to make sure you are engaging.

Twitter is fun to ask people questions and get great responses, so go in and ask when you know you will have time to stay online and answer/respond to those who engaged.

Follow with Purpose

The saying that quality is more important than quantity is true for many things, and that includes social media when it comes to following people and people following you. You want targeted followers who really want to see what you have to say. And you want to follow people who can connect you to others who are movers and shakers in your industry or who happen to service the same audience as you but in a different way.

Finally, social media marketing all comes down to two things: engaging and interacting with your audience. If you skip this crucial element on Twitter, you’ll find that your audience becomes very unresponsive to anything you send out. It’s because they’re not paying attention to you because they don’t see you as “real”. Be real, share other people’s tweets, comment on information, share a variety of content (from your own blog posts, to images, to videos) and be sure it is relevant to your audience.

Now it’s your turn, how have you used twitter or other social media in your business?

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Creating Viral Social Media Marketing Campaigns To Market Your Shop

Creating Viral Social Media Marketing Campaigns To Market Your ShopViral Social Media Campaigns Are A Marketing Avalanche!

Word-of-mouth marketing is the most effective type of marketing that exists. That’s why having a goal of developing a viral social media marketing campaign is so important. It’s word-of-mouth marketing on fire. Once the momentum gets going, that fire will burn hotly, causing it to spread far and wide. The results of a successful viral marketing campaign can be amazing in terms of brand awareness and sales.  You might be wondering what it takes to make something viral?  You can take the steps listed below and have a good start on a viral idea – no one can guarantee your plan will go viral but it stands a better chance once you use the tips below.

Make Videos and Use Images

Video and images are the best way to create a viral marketing campaign. Video works better because you can put so much more into a short video to make it worthy of becoming viral, while still maintaining your message and your brand information. Images can also work, but it’s imperative that you don’t forget branding.  Your clients will love sharing a short video about something that is fun and interesting to them.  You can tell a quick story about your shop or just get the word out about something unique coming to your shop.

Plan Out Your Message

Videos don’t become viral by accident. Well, some might, but mostly viral videos are carefully planned out. The makers wanted them to become viral and ensured that they had all the elements needed to be viral. You need to script your video or plan your infographic in a way that you know for sure that your audience will receive the message you wanted them to receive.  The message needs to hit the audience’s triggers and give them a reason to share.  People share things that make them look good – so start with that in mind when it comes to looking for what will make your message viral.

Know Your Audience’s Triggers

Creating a virtual marketing campaign requires that the maker understands their target audience. It’s important that you know what triggers them to make decisions. Is it wanting to be in the inner circle? Is it wanting to appear clever? What makes them tick, and what would make them share your viral social media marketing campaign? Use those factors in your videos and images for your viral marketing campaign to ensure that they will go viral.  People will share when it’s advantageous to them, and you need to make it look really good or really important to share.

Include a Call to Action

Every marketing message you make should always include a call to action, and your viral social media marketing campaign is no different. The people who watch your video or look at your infographic should know what you want them to do with it. Do you want them to share, to buy something, to understand something? What is the purpose of your video or the image? Don’t keep it a secret.  When you ask the people watching or reading to do something specific, you stand a better chance of them actually doing it.

Keep It Simple Sweetie

Never forget the acronym KISS. You’ve seen it before; this is nothing new. But it’s super important that you remember that simplicity is the key to creating truly awesome viral marketing campaigns. Your content should be brilliant and high quality, but you don’t need a 10-minute video or a novel for a terrific infographic. Know your main points and focus on just two or three.  As a matter of fact, people are more likely to watch a shorter video and therefore share that video.

As you create the viral marketing message you want your audience to receive, it is important to remember the factors that pull in the viewer and make them want to share. Your images should be real, touch on a current event, speak to your audience in a manner that is relevant to their lives, and perhaps pull an emotional string or two in order to be successful. It really doesn’t matter what you sell; if you let your creativity flourish, you too can create a successful viral social media marketing campaign.

What types of viral campaigns can you think of that you liked?  What about the ice bucket challenge?  That was superb marketing.  Tell me about it in the comments.

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How to Build a Following For Your Retail Shop on Twitter 

How to Build a Following For Your Retail Shop On TwitterIncreasing The Number Of Followers On Twitter

When you get started with social media marketing using Twitter, one of the first things that you want to do is build your following. Not only that – you want your following to be qualified, targeted potential customers. In order to build such a following, here’s what you need to do.  Your followers will be from local to international, and that’s ok.  You are going to be sharing things besides what you can get in the store so you can build a relationship with your followers.

Perfect Your Profile

On all social media accounts, your profile is an essential element in ensuring that the right people follow you. Keep your profile current, and use it as a way to qualify those who might look at it to see if you’re the right person to follow. Use a good headshot, and use good keyworded descriptions within your bio. Your bio is the first thing a new person will look at to determine if they want to follow you.  You can use hashtags in your description, and make sure that you are “selling” the reason why someone should follow you.  Things like “shares new and exciting finds from market” or “sneak peeks at new items for the store” would tell people exactly what you are going to be sharing on Twitter.

Tweet Regularly

You want to create a social media plan just for Twitter so that you have a solid tweeting schedule that you can stick to. If you don’t tweet regularly, people will forget about you fast. Why?  Because you tweet and most of your readers/followers don’t even see it!  Your tweet rolls by on the newsfeed quickly, so you can tweet several times a day with the same item (but perhaps a different lead in) and it won’t bother your users – they will have a better chance of seeing your tweet.  Use technology if you have to that will automatically tweet out your new blog posts, or other information for you. If your account is dead, no one is going to follow you. There are software programs to remove inactive accounts from the followers of any Twitter account.

Engage with Your Followers

Even if you choose to use automation with software like HootSuite.com to help you manage your social media accounts such as Twitter, you still need to engage with your followers. Set up a particular time each day to look through the messages; you can use the search feature to find relevant messages that you will want to share and comment on. Searching hashtags is a great way to do this.  Also, please follow people back. This can take as little as 10 minutes each day but if you don’t engage, they won’t either. This action will help you get more followers because it makes you real and relevant.

Become a Resource to Others

Part of engaging with your followers is to also become a resource. You can use this method on any social media accounts that you have. If you see something that you think any particular user would like, send them the link on Twitter. Your followers will appreciate the fact that you care enough to help them out even when you don’t seem to directly benefit. By being active in discussions, sharing, and linking to important content, you will attract new followers almost automatically.  Sharing the latest industry news is a great way to be a resource because you get the chance to be at the forefront of what’s changing and people will look to you as a leader.

Learn the Lingo

If you don’t understand the short cuts and the use of #hashtags, it’s time to learn. Using appropriate hashtags in your tweets can attract others who use search to find relevant information via Twitter. Only use appropriate hashtags that are relevant to the content you’re sharing in order to develop trust.  Hashtags can also be sarcastic or funny, so don’t forget to allow a little of that into your social media – if it fits with your brand.

There are many other things you can do such as join directories, add Twitter to your blog and website and other social media accounts as well as add it to your offline marketing materials. It will take a bit of time to develop a targeted, large following, but it will be worth it if you go about it right.

What have you done to increase your number of followers on Twitter.com and how are you going to do that going forward?

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