Increasing The Number Of Followers On Twitter
When you get started with social media marketing using Twitter, one of the first things that you want to do is build your following. Not only that – you want your following to be qualified, targeted potential customers. In order to build such a following, here’s what you need to do. Your followers will be from local to international, and that’s ok. You are going to be sharing things besides what you can get in the store so you can build a relationship with your followers.
Perfect Your Profile
On all social media accounts, your profile is an essential element in ensuring that the right people follow you. Keep your profile current, and use it as a way to qualify those who might look at it to see if you’re the right person to follow. Use a good headshot, and use good keyworded descriptions within your bio. Your bio is the first thing a new person will look at to determine if they want to follow you. You can use hashtags in your description, and make sure that you are “selling” the reason why someone should follow you. Things like “shares new and exciting finds from market” or “sneak peeks at new items for the store” would tell people exactly what you are going to be sharing on Twitter.
You want to create a social media plan just for Twitter so that you have a solid tweeting schedule that you can stick to. If you don’t tweet regularly, people will forget about you fast. Why? Because you tweet and most of your readers/followers don’t even see it! Your tweet rolls by on the newsfeed quickly, so you can tweet several times a day with the same item (but perhaps a different lead in) and it won’t bother your users – they will have a better chance of seeing your tweet. Use technology if you have to that will automatically tweet out your new blog posts, or other information for you. If your account is dead, no one is going to follow you. There are software programs to remove inactive accounts from the followers of any Twitter account.
Engage with Your Followers
Even if you choose to use automation with software like HootSuite.com to help you manage your social media accounts such as Twitter, you still need to engage with your followers. Set up a particular time each day to look through the messages; you can use the search feature to find relevant messages that you will want to share and comment on. Searching hashtags is a great way to do this. Also, please follow people back. This can take as little as 10 minutes each day but if you don’t engage, they won’t either. This action will help you get more followers because it makes you real and relevant.
Become a Resource to Others
Part of engaging with your followers is to also become a resource. You can use this method on any social media accounts that you have. If you see something that you think any particular user would like, send them the link on Twitter. Your followers will appreciate the fact that you care enough to help them out even when you don’t seem to directly benefit. By being active in discussions, sharing, and linking to important content, you will attract new followers almost automatically. Sharing the latest industry news is a great way to be a resource because you get the chance to be at the forefront of what’s changing and people will look to you as a leader.
Learn the Lingo
If you don’t understand the short cuts and the use of #hashtags, it’s time to learn. Using appropriate hashtags in your tweets can attract others who use search to find relevant information via Twitter. Only use appropriate hashtags that are relevant to the content you’re sharing in order to develop trust. Hashtags can also be sarcastic or funny, so don’t forget to allow a little of that into your social media – if it fits with your brand.
There are many other things you can do such as join directories, add Twitter to your blog and website and other social media accounts as well as add it to your offline marketing materials. It will take a bit of time to develop a targeted, large following, but it will be worth it if you go about it right.
What have you done to increase your number of followers on Twitter.com and how are you going to do that going forward?