Customer Loyalty Rewards: Programs For Your Boutique That Keep Your Customers Happy
You may not realize it, but your customers hate it when they see those commercials or signs in the store offering new customers huge discounts over what you are now paying as a long-term customer? Apartments, cell phone companies, and cable companies are especially guilty of this practice. This is why people often do not live in apartments long term, like to switch cell phone companies, and move back and forth between cable companies. They want the best deal. But you might find yourself doing this in your boutique because you want to draw in new customers to keep your shop running!
Your customers are no different than other people. If they see you offering new client deals often, but never any loyalty discounts or rewards to current clients, they might decide it’s time to move on to someone who is offering new client rewards rather than stick with you, or just flat out feel like they are unappreciated and unwanted! Thankfully, if you want to you can build in client rewards to your business model and keep your current customers happy.
You don’t have to break the bank to reward your customers either. You can create simple reward programs that both value your time and your customers’ loyalty.
* Create a VIP Program – Create a VIP program that is only open to current customers. You can actually charge a sign-up fee for your VIP program or just track it based on purchases in your POS system, and when people reach a certain level you can reward them. Once someone is signed up they can earn valuable discounts, freebies, preview nights, and special access to customer care.
* Send Cards/Gifts Regularly – Current customers will love getting cards and thank you notes. If you send cards on their special days such as birthdays, anniversaries and more, they’ll feel rewarded. Ensure that you’ve included a small discount on their special days or exclusive package deals just for them based on their preferences. Ask for their address and perhaps even keep their measurements and sizes on file for other family members to come buy and purchase items for them – you will get more business and be able to send out cards.
* Deliver Exceptional Service – You can reward your customers simply by giving them outstanding, exceptional customer service each and every time you deliver their product or service. Remember, you are here for them, not the other way around. Don’t let a bad day get in the way of a great experience, remember that people give their reviews to friends and online. Your service says I want you to be here and come back.
* Host a Free Webinar Or Training at the Shop – Make this for customers only, and allow them to ask you questions that you answer live. You can do this on Google+ Hangout, or via a service like GoToWebinar.com or just in your shop after hours with a specially trained staff member. What’s more you can record it, and then transcribe it to reuse later and perhaps add to your FAQ or knowledge base. You can get a lot of mileage out of these types of events just by providing value to your customers.
* Provide Advance Notification – If you’re getting ready to launch a new product or service, always notify your current customers first, giving them an opportunity to grab the new items at a special discount before offering it to the general public. And if you are planning a sale, do the same thing! They will love you and look forward to your emails.
* Offer Unannounced Premiums – When your customers put things in their shopping cart, it’s always nice to throw in something they didn’t expect for free. It doesn’t cost you much to throw in a free sample. If they spend enough, even giving them a free T-shirt is a small price to pay to make them feel appreciated. Even the punchcard that you can use can be a great way to track your more frequent shoppers.
The main thing to keep in mind is that customer acquisition is very expensive compared to customer retention. Any small thing you can do to up their perception of your value will be something they won’t soon forget, especially in this age of rewarding new clients over current. Be different, stand out, reward current clients first. This doesn’t mean that you don’t continually try to draw in new clients, but don’t forget to ask your current clients to share with their friends through social media.
What is something that your shop does to reward customers? How do your customers like it?